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Home » The Advertising Trust
The Advertising Trust HEADING_TITLE

The History of Advertising Trust (HAT Archive) was established in the UK in 1974 to preserve for posterity the best of UK advertising. In 1978 HAT was established as an educational research trust and a registered UK charity [no. 276194]. The Archive contains advertising prints, television, cinema and radio ads, advertising proofs and artwork, story boards, artefacts, campaign memoranda and research material. The earliest held collection is the archive of RF White (c. 1800), possibly the UK's first advertising agency.

HAT Archive consists mainly of rescued and donated advertising material, but we hold a growing number of client archives relevant to our field. We are happy also to advise clients who keep historic material on their premises.

HAT Archive consists of paper, film, video and sound tapes. It specialises in preserving original advertising material. Everything received by HAT is repacked for conservation, listed for accessibility and then in the course of time added to our catalogue database. Listings of individual collections are available from the archive.

HAT is archivist to The Advertising Association, the Institute of Practitioners in Advertising, and other bodies in its field, including the Incorporated Society of British Advertisers, Direct Marketing Association, the Periodical Publishers Association, the Institute of Public Relations, The Publicity Club of London, The Solus Club, The Thirty Club and the Women in Advertising and Communications London (WACL). We also hold the historic advertisement archive of the Cinema Advertising Association. HAT Archive contains substantial collections of advertising standards material relating to print and television as well as self-regulatory material. We collect unpublished client research and sales material, which we judge to have historic significance.

Among our client archives are Selfridges, Hovis Bread, Heinz, The Dairy Council, H P Foods, Leo Burnett [print & film], SmithKline Beecham [print], Ogilvy & Mather [print & client, 1902-1980s], WCRS [commercials], J Walter Thompson [client 1925 - 1970s], Lambie-Nairn at the Brand Union [paper & film] and Vimto/Nichols plc. When archiving for clients, HAT stipulates that it will only take material relevant to its field, which subject to confidentiality, must be available for study.

HAT operates as a research and study centre and we regularly help visiting academics and students from all over the world. 

We are making these old advertising posters available for you to buy as high resolution giclée  fine art prints and posters.  When you purchase one of the beautiful old prints you wil be supporting the Trust.  So please buy one of these vintage advertisements for your home or office or hotel. 

For further information please visit our web site at or send research or other enquiries by email to or write to Enquiries, The History of Advertising Trust Archive, 12, Raveningham Centre, Raveningham, NORWICH NR14 6NU.

Click here for information about Printree (the operator of this print site).

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